One definition of commodity is: “A basic good used in commerce that is interchangeable with other commodities of the same type.” In the world of job search and career management, you do not want to be a commodity! Interchangeability is not your friend.
If your resume and other career marketing/job search tools paint you as just another candidate like the scores whose resumes preceded yours across the employer’s desk, you have set yourself up for failure at the start. You don’t want to come across as a copycat or someone without any original ideas, experiences and value.
It’s fatally easy to look for a shortcut that avoids the hard work required for a successful job search, such as convincing yourself you don’t really need to develop a professional resume that clearly and compellingly showcases your value-add message. Or maybe you’ve just looked at a few samples and decided you can kluge together a generic version that will work for you. (By the way, the definition of kluge is: “Use ill-assorted parts to make (something).”)
The “me too” approach means you have zero chance of standing out to potential employers or being memorable enough to them that they will think of you when scheduling interviews.
You can take a number of steps to present yourself as a desirable (special-value) candidate and prevent the commodity label from being applied to you. For example, you can:
If your name comes up in a hiring discussion and people say, “George [or Georgina] who?”–you have some work to do to make sure you’re not viewed as a commodity job seeker the next time you pursue a new job.