You’ve probably read one or more articles about how to “work a room” and talk to as many people as possible in a networking event when you’re conducting a job search. I know I’ve seen a lot of them published. However, maybe it’s not so much of a numbers game after all. At least, that’s the premise of a recent article by Eric Holtzclaw, “Why Networking Doesn’t Work.”
Selective networking is my term for it. Here’s part of what Holtzclaw says about it:
“Remember six degrees of separation? With the introduction and widespread use of social media and other technologies, a study from 2012 shows that these days, it’s more like four degrees. The more people you know–really know–the more likely you are to make that important connection you need to take your career, company, or venture to the next level.”
According to Holtzclaw, self-described as an introvert, it’s important to start by considering what you might be able to do for the people you meet that would be valuable to them. He believes there’s no point to collecting business cards by the gross if it doesn’t produce any useful results or constantly increasing the number of your LinkedIn connections “unless you can establish a meaningful relationship with these new connections.”
Often the advice will be to focus your attention on spending time with people who are clearly in a position to do something useful for you. However, besides sounding more than a little self-serving and self-obsessed, this approach could cause you to miss a good opportunity to connect indirectly with someone who could add value to your job search. As Holtzclaw puts it, “A non-prospect may be just as important to your future needs as a prospect because they may connect you with someone or something you need.”
The trick, probably, is to find out whether that possibility exists without spending an inordinate amount of time talking to people who don’t have the ability to offer value for your job search either directly or indirectly.
With regard to the quantity versus quality issue in networking, Holtzclaw believes that if he focuses on meeting and having “a meaningful conversation with only about five people at every event…or for each day of a conference,” he can line up sufficient new contacts to arrange for a day of meetings and “get to know each of them more deeply within a couple of weeks of the initial introduction.”
If you meet X number of people at a networking event and it’s a manageable number to get to know better, you still haven’t done all you need to do as a job seeker who’s serious about achieving a successful networking outcome. Holtzclaw cites Quinetha Frasier of First Born Group as firmly believing that if you don’t meet with someone within 10 days of the first contact, it wasn’t in the cards…not going to happen.
So you need to choose your number, network purposefully with those individuals and follow up to arrange a meeting in 10 days or less. Hopefully, that follow-up meeting will pave the way for a longer-term, mutually beneficial relationship that will show positive results for your job search.